News

Footcare Brand now selling in Russia

Footcare CEO Barry Kearney visited Vladivostok in Russia in Nov 2010 and spent a week with Delikon Sales, Marketing and Management personel, discussing the Russian market and opportunities for selling Foot Comfort products. The visit included a trip to the Delikon Cannery plant in Kirovskiiy, 5 hours drive north of Vladivostok. It was followed by visits to retailers across Vladivostok, and meetings with Senior Management and Sales and Marketing staff at Delikon Head Office in Vladivostok.

Delikon employs 1400 people in manufacturing cans, and processing and packing premium quality canned foods eg fish, meat. It is a major food brand across all Russia. Agreement was reached during the visit, and Delikon and Footcare teams immediately started work on developing the Footcare Brand in Russian language. The first container load of foot comfort products reached in Russia in Feb 2012 and sales are expected to accelerate quickly.

120,000 Insoles to China - February 2012

Footcare International has just sent a 40ft container load of foam latex insoles for sale in China. Manufactured at its new larger premises
in Bayswater Victoria, the order comprised Foam Comfort, Odour Stop, Lavender and Massage Insoles. Footcare International exports its Australian made products to over 20 countries, and China is its biggest export market.

Sydney Shoe Fair 2012 -  Exhibition Centre Darling Harbour February 12-14

The Sydney Shoe Fair Feb 12-14 was another huge success for Footcare International. 5 members of the Footcare Sales Team, sporting vibrant new Footcare Green polo shirts, handed out 1200 Footcare green show bags complete with Catalogues, Price Lists, special deals and a free sample of the top selling Slim Gel Comfort Insole.

So popular were these bags that everywhere you looked, in every aisle, and on many of the other stands, green bags were being held, carried, and stored.

There was an endless stream of people visiting the Footcare Stand, with up to 8 visitors at a time. The Footcare Team welcomed back many visitors from previous fairs, and were very pleased to meet many new customers who placed orders immediately or promised to order as soon as they returned back to their offices.

Visitors came from Queensland, NSW, Victoria, Tasmania, South Australia, ACT, NT, New Zealand, New Caledonia, China.

Footcare CEO Barry Kearney said: “We are thrilled with our 3rd consecutive successful Shoe Fair. This event is now a key part of our marketing strategy. Not only does it give us an opportunity to meet old friends and to make new ones, talking to so many customers meant we could find out new products they want us to source for them. Our Product Development Team is already working on 2 exciting new products for release in 3-4 months to be ready in time for the August Melbourne Shoe Fair.”

Sydney Shoe Fair 2012 -  Exhibition Centre Darling Harbour February 12-14

Footcare International is exhibiting again in Sydney and is looking forward to meeting old friends and making new ones.
It will have free samples, new products on display and special deals for visitors.

Look for us in Hall 5, stand 5250.

Now on Facebook & Twitter

We are now communicating on Facebook and Twitter. See us at:

www.facebook.com/FabulousFeelingFeet

http://twitter.com/FabFeelingFeet

We are sure that there will a lot of interest in our campaign, and it will create greater brand awareness,
and more business for our stockists and suppliers.

Melbourne Fashion Exposed August 2011

Following its big success at the Sydney Shoe Fair in February 2011, Footcare International exhibited for the first time at the Melbourne Fashion Exposed Fair in August 2011. Again it was the busiest stand at the Fair, with hundreds of retailers visiting the Footcare stand,
and meeting the Footcare Team.

Visitors were very interested in the new products on show eg the High Heel Comforts, Diabetic Insoles, Sheepskin Insoles,
American Cedar Shoe Trees.

Footcare is the leading brand in Foot Comfort products in Australia and is fast becoming a major force in Shoecare.
It offers the best prices, best margins and the best packaging.

New Premises

Because of expanding sales in Australia and in international markets, Footcare International moved premises in July 2011. Its new address is Building 4/899 Mountain Highway, Bayswater Victoria, 3153. The new premises are 3,100 M2, and ideal for the manufacturing, importing, exporting, and despatching activities of our expanding company.

Footcare at the 2011 Sydney
Shoe Fair

In February 2011 the Footcare Sales team exhibited at the Sydney Shoe Fair
for the first time.

Showcasing its wide range of exciting new and proven products, the Footcare Stand was the busiest stand at the Fair. Another standholder said to Footcare CEO Barry Kearney, “One of the standholders asked me how many people visited the Fair. I just told him to ask the Footcare people how many show bags they handed out.” And he was right.

There was huge interest in the Footcare Shoecare Range, high quality products imported from PALC in Spain. The new Womens’ fashion shoe products were also a big hit, with women not being able to resist touching and feeling the samples on display. Footcare staff gave away 2,000 samples at the fair, with many visitors putting them straight into their shoes.

One of the main reactions of visitors was to marvel at the low prices offered for such high quality products. Many of the products offered by Footcare are made in Australia at its Manufacturing Plant in Kilsyth, 35kms east of Melbourne. With export business in 25 countries, and its biggest export customer China, Footcare International is fast becoming a major international brand.

Footcare Brand is already the leading Foot Comfort brand in Australia, and it is fast becoming a major force in Shoecare.

Footcare was thrilled to receive such a warm welcome to the Sydney Shoe Fair, and will return in 2012. It has already booked a stand at the Melbourne Fair in August where it is looking forward to saying “hello” to all its customers, and welcoming new friends from all over Australia
and the world.